Search Engines Love Audio Content
Properly archived and labeled Radio Shows can greatly improve your search engine rankings. This (natural, authentic, sustainable) increased visibility on the web can often provide you with more business opportunities.
One of the greatest values of having your Radio Show episodes captured on your website is the impact that they can have on your web traffic.
Interviews can also be repurposed as content for your website, marketing materials for clients and prospects or training for your customers and staff.