On Wednesday, October 26th, 2011, Atlanta Business RadioX Host Pete Canalichio was joined in-studio by Nat Milburn of Newell Rubbermaid for the inaugural episode of our newest show, BrandMoney. The two discussed how Newell Rubbermaid successfully employs alternative business models to build its brands and Nat shared his perspective on key challenges facing the brand licensing industry today.
Read the original press release here, or go to the BrandMoney archives to listen to the show!