M aster The Message
” I kept six honest serving men, they taught me all I knew . . . Their names were What, Why, When, Where, How and Who.” — Rudyard Kipling
To help people relate and remember what you said:
Stories / Analogies / Insight / Data
E ducate & Elevate
Educate Your Audience, Elevate Your Peers . . . Including The Competition
Stone Says: “Serve Your Competition . . . And You Won’t Have Any.”
D uplicate & Distribute
I nvite The World, Serve The Neighborhood
Lee Says: “Niches Bring Riches.”
A ct & Adjust (Pivot)
Don’t Wait To Be Chosen — Choose Yourself.
How did the early “Nobles” become that way? They took it at the tip of a sword.
Take action now to Get The Word Out about the great work you and your colleagues are doing to serve your market and your profession.
Make incremental adjustments in your approaches as you learn and grow . . . but stay grounded and crystal clear in What you do and Why.