5 chairs and an electrical outlet, is the short answer. We’ve had a variety of setups. All a booth really requires is a 6 or 8 foot table, 4 chairs, and access to electricity. It’s also nice to have a stable internet connection, which more and more venues are providing for us at little or no cost. We’ve run the gamut with previous trade shows. We have had some petty elaborate setups that will remind you of Monday Night Football. You can go as high-end or as basic as you wish. It’s pretty flexible for basically any tradeshow, expo, symposium, or conference setup
Just so you can visualize what it looks like – it can be done in press conference-style where we have 4 or 5 people in a row looking out onto the tradeshow floor. We have a speaker that broadcasts the interviews in and around the booth space – this draws in additional people. Visually seeing people with headphones and microphones also really captures the passerby’s attention.
One of the really fun things about having the speaker is when you interview someone at 10:00, and then that guest walks back by again at 10:20 and shows their colleagues what they were doing a little while ago. They can hear their interview coming through the PA speaker, because maybe we’re between interviews, getting ready to interview the next person. It’s fun to watch them smile.
We always have an interview playing throughout the entire conference.