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Midtown Business Radio Features Brooke Beach With Kevy

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ATLANTA, GA–(Marketwired – December 10, 2015) – On November 24, 2015, Midtown Business Radio welcomed to the studio Brooke Beach with Kevy. Host CW Hall spoke with Beach about improving the e-commerce/direct marketing space.

Brooke Beach is the co-founder and CEO of Kevy, the only true email marketing automation platform built uniquely for e-commerce businesses. By combining order history and real-time behavior data, Kevy gives clients the ability to take action on insights and create personalized interactions with every shopper.

“To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach,” explained Beach. “And, while there have been marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.”

The Kevy platform integrates with the clients’ existing e-commerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context. Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message.

To learn more about Beach and Kevy, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta’s top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

Midtown Business Radio Spotlights KRG Oil Company

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ATLANTA, GA–(Marketwired – November 13, 2015) – On November 1, 2015, Midtown Business Radio welcomed to the studio Marie Hunter with KRG Oil Company. NOWaccount CFO Archie Jones introduced Hunter to host CW Hall who spoke with her about being a female entrepreneur and disrupting the industry.

Marie Hunter is the Owner and President of KRG Oil Company, a family and female owned fuel and petroleum products business. The company has positioned itself to serve the needs of small to mid-sized clients that require quantities of fuel and petroleum products that are below what larger fuel companies are willing or able to fulfill. KRG services a variety of customers including general contractors, tree companies, landscapers, trucking companies, grinding/grading companies, recycling companies, hospitals, hotels and many more.

Hunter started KRG with her father, who himself had spent numerous years in the fuel business, after she was laid off from a previous job. “KRG Oil was started because we felt that the fueling industry was missing good, old fashioned customer service,” said Hunter. “Our corporate philosophy is to treat all of our customers with professionalism and respect, no matter how big or small the client company.”

As an entrepreneur, Hunter and her team want the success of this business to be used as a platform to encourage others to “think outside of the box” and to give back to the community.

To learn more about Hunter and KRG Oil Company, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta’s top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.