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Who do you interview on Trade Show Radio?

Stone

We interview people that our client feels are the most difficult to reach and the most important for their business. Typically, their prospective clients, their existing clients, or thought leaders in the industry. They are usually the keynote speakers at the event, the panelists, the high-value targets.

Lee

Sometimes, depending on the event, the client may also invite just participants; people that are there for the conference, for ad-hoc interviews. It most certainly works best when you have a steady schedule of people whose interviews you know you want to capture over the course of the conference.

Stone

That’s right. A lot of times, these interviews are scheduled weeks in advance. The client’s salespeople schedule the interview with prospective interviewees several weeks, even a month ahead of time. As soon as they know they’re going to attend the conference, they could reach out to them and schedule their interview.

Lee

I think that goes to one of the many reasons that clients work with us and why they invest in this service. Beyond all the other advantages of doing Tradeshow Radio onsite, what a marvelous reason for business development folks to reach out and have a meaningful conversation with prospects, referrals, sources, people that are important to them. It’s simple to make that phone call and invite them to be interviewed at the expo.

 

 

 

What IS Trade Show Radio?

Lee

Trade Show Radio is a marketing tool that our clients use to invite a bunch of high-value prospects into their booth continuously throughout their trade show.

Stone

They really do get high-value prospects consistently throughout the day. When we do Trade Show Radio, unlike what we see in other booths, there are multiple folks in our booth, all day, every day. Attendees who are meaningful prospects, clients, referral sources, or key leaders inside related associations that are very important to the client. Our clients are having meaningful conversations throughout the entire trade show because of the radio work that we’re doing.

Lee

Our clients say that theirs is the only booth they’ve seen where every minute of the show is productive use of their staff’s time.

Stone

Absolutely. That’s what we do. Sometimes we do it for a day, sometimes we do it for 2 or 3 days in a row. We call it Trade Show Radio, but we also do this at conferences, expos and symposiums.