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Who do you interview on Trade Show Radio?

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Stone

We interview people that our client feels are the most difficult to reach and the most important for their business. Typically, their prospective clients, their existing clients, or thought leaders in the industry. They are usually the keynote speakers at the event, the panelists, the high-value targets.

Lee

Sometimes, depending on the event, the client may also invite just participants; people that are there for the conference, for ad-hoc interviews. It most certainly works best when you have a steady schedule of people whose interviews you know you want to capture over the course of the conference.

Stone

That’s right. A lot of times, these interviews are scheduled weeks in advance. The client’s salespeople schedule the interview with prospective interviewees several weeks, even a month ahead of time. As soon as they know they’re going to attend the conference, they could reach out to them and schedule their interview.

Lee

I think that goes to one of the many reasons that clients work with us and why they invest in this service. Beyond all the other advantages of doing Tradeshow Radio onsite, what a marvelous reason for business development folks to reach out and have a meaningful conversation with prospects, referrals, sources, people that are important to them. It’s simple to make that phone call and invite them to be interviewed at the expo.

 

 

 

How much does Trade Show Radio cost?

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Lee

The cost varies, according to the amount of time that we’re there and how many days that we’re there. What’s the range though?

Stone

The investment is a daily fee, and it ranges from as little as $5,000 a day to as much as $15,000 a day. The variables are the talent that we deploy and the status of the client. For clients who are part of the Business RadioX® Network family, obviously, we would provide them with a little bit more attractive fee schedule. Then when we deploy what we characterize as ‘premium talent’, we charge the higher-end. At the very low-end for the right type of candidate who is familiar with our work and knows how to do this, if they’re going to self-host Tradeshow Radio and we’re simply providing the infrastructure to help pull that off, then it can be as low as $5,000 a day.

Lee

We have special consideration to non-profit organizations and certain other business associations who are involved in conferences.

Stone

Absolutely. In fact here locally or in any market where we have a Business RadioX® affiliate, for select local non-profit organizations, we’ve actually set up a booth for as little as $2,500 a day.

What are the requirements for Trade Show Radio?

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Lee

5 chairs and an electrical outlet, is the short answer. We’ve had a variety of setups. All a booth really requires is a 6 or 8 foot table, 4 chairs, and access to electricity. It’s also nice to have a stable internet connection, which more and more venues are providing for us at little or no cost. We’ve run the gamut with previous trade shows. We have had some petty elaborate setups that will remind you of Monday Night Football. You can go as high-end or as basic as you wish. It’s pretty flexible for basically any tradeshow, expo, symposium, or conference setup

Stone

Just so you can visualize what it looks like – it can be done in press conference-style where we have 4 or 5 people in a row looking out onto the tradeshow floor. We have a speaker that broadcasts the interviews in and around the booth space – this draws in additional people. Visually seeing people with headphones and microphones also really captures the passerby’s attention.

Lee

One of the really fun things about having the speaker is when you interview someone at 10:00, and then that guest walks back by again at 10:20 and shows their colleagues what they were doing a little while ago. They can hear their interview coming through the PA speaker, because maybe we’re between interviews, getting ready to interview the next person. It’s fun to watch them smile.

Stone

We always have an interview playing throughout the entire conference.

 

 

What IS Trade Show Radio?

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Lee

Trade Show Radio is a marketing tool that our clients use to invite a bunch of high-value prospects into their booth continuously throughout their trade show.

Stone

They really do get high-value prospects consistently throughout the day. When we do Trade Show Radio, unlike what we see in other booths, there are multiple folks in our booth, all day, every day. Attendees who are meaningful prospects, clients, referral sources, or key leaders inside related associations that are very important to the client. Our clients are having meaningful conversations throughout the entire trade show because of the radio work that we’re doing.

Lee

Our clients say that theirs is the only booth they’ve seen where every minute of the show is productive use of their staff’s time.

Stone

Absolutely. That’s what we do. Sometimes we do it for a day, sometimes we do it for 2 or 3 days in a row. We call it Trade Show Radio, but we also do this at conferences, expos and symposiums.