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Profiting Through e-Commerce on CEO Exclusive Radio

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ATLANTA, GA–(Marketwired – April 18, 2016) – CEO Exclusive Radio host Soyini Coke explored the question of whether mid-market CEOs can win at e-Commerce. She was joined in the discussion by Brooks Robinson and Joe Reger, who developed their own e-Commerce marketing platform in 2012. That platform has grown into Springbot, which helps online business grow their revenue by leveraging advanced revenue attribution and marketing automation technologies.

Robinson and Reger believe that today’s e-Commerce industry is vastly different from what it was five years ago. Distinctive trends have emerged, they say, particularly regarding platform use, data analysis, and customer interaction. They also note changes in the size of retailers that are having success in the market, and the different marketing strategies being employed by retailers of all sizes.

“Amazon has a great logistics,” Robinson says. “They have great shipping, obviously, with Prime, but when you actually look at the product content that comes from these smaller e-Commerce sites, they are so passionate about their products, that it really comes through with the buying experience, and the content on their sites is just amazing.”

Robinson and Reger stress the need for businesses to work with the customer in the way the customer wants to shop and buy. Through Springbot, they offer solutions in platform management and marketing for small to mid-level businesses.

Due to the vast increase in the use of tablets and smart phones, the percentage of customers that actually purchase something through smart phones or tablets has also increased. However, when compared to the numbers racked up by desktop purchases, the conversion rate from mobile devices is still lower. According to Robinson, while 30 percent of traffic is coming from mobile devices, only 15 percent of purchases are coming from those devices. The key, he says, is finding ways to capture that mobile audience.

The data around e-Commerce is increasingly difficult for mid-sized businesses to navigate. To effectively compete with the larger retailers, Robinson and Reger agree that partnering with experts can be key.

To learn more about Springbot and its vision for e-Commerce now and in the future, listen to the entire interview on CEO Exclusive Radio.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

About CEO Exclusive Radio:

CEO Exclusive Radio : Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

 

 

CEO Exclusive Radio on Business RadioX Spotlights Syrup Marketing

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ATLANTA, GA–(Marketwired – March 04, 2016) – CEO Exclusive Radio welcomed to the studio Syrup Marketing’s Tai Anderson. Host Soyini Coke sat down with Anderson to discuss how companies can use digital marketing and communication to turn customers into raving fans.

After a 20 year career developing a following for a multi-Grammy award-winning brand, Anderson currently serves as the Growth Director for Syrup Marketing. Syrup’s Atlanta-based team brings passion and purpose to creating end-to-end brand engagements for their clients. Their work has reached more than 23 million people.

In the interview, Anderson said the first step in creating loyal fans is developing the ability to work human interaction into the digital experience. He recommends companies create familiarity with their customers. Using first names is key, Anderson says, as is rhythm. “Cadence is huge, as in the right cadence, and the right frequency, and the right time.”

Anderson also urges companies to treat virtual communication with clients and potential clients as if it were a face-to-face encounter. He recommends checking in regularly, demonstrating a helpful nature and displaying manners. “Stop talking about yourself so much,” Anderson says. “Talk about how you make your customer’s life better…stop trying to be the hero, let the customer be a hero, and you just be their guide…have enough love to let them be honored, and be able to be in their shadow as you’re helping your customer achieve their goals.”

Because of his music background, Anderson frequently cites pop star Taylor Swift as a shining example of one who has worked tirelessly to develop brand loyalty. “If you really looked at it like, do I love my customers? It would change the way we market. It would probably even change some of the products we offer.”

To learn more about Syrup Marketing, listen to the entire interview on CEO Exclusive.

About CEO Exclusive Radio:

CEO Exclusive Radio : Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

CEO Exclusive Radio on Business RadioX Spotlights TIGER 21

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ATLANTA, GA–(Marketwired – February 03, 2016) – On January 12, 2016, CEO Exclusive Radio welcomed to the studio Dr. Klaas Baks and Steve Freedman with TIGER 21. Host Soyini Coke sat down with these guests to discuss how to ensure children are ready to effectively manage wealth when the time comes, learning responsible philanthropy, as well as expanding investment potential.

Dr. Baks is the Atlanta Chair of TIGER 21, North America’s premier peer-to-peer learning network for high-net-worth investors. TIGER 21’s approximately 380 members collectively manage more than $27 billion and are entrepreneurs, inventors and top executives focused on improving investment acumen, as well as exploring common issues of wealth preservation, estate planning and family dynamics. In addition to working with TIGER 21, Baks is a professor at Goizueta Business School at Emory, and Freedman is a serial entrepreneur who has founded and had successful exits from a number of companies.

One of the things that stood out in the interview was the attention TIGER 21 gives to family dynamics. In general, children are not taught how to be financially successful. There aren’t classes in most schools on how to be wealthy. When you’ve gone through all the time and trouble to become a multi-millionaire, how can you be sure your kids are ready for the responsibility to inherit and nurture your legacy?

According to Dr. Baks, “One of the key things in order to help the next generation be financially successful is to have them understand wealth and what comes with it, the responsibilities that come with it…it’s one of the things that successful families do.”

Also discussed were the ways the newly wealthy can learn from one another about investments. Most people have one basic way they know how to invest. Having close-knit, honest relationships with other people in similar financial situations can expand knowledge and comfort with different styles of investment, allowing true diversification.

Philanthropy is also a learned skill for those who have successfully built companies from the ground up, and who are stepping back from their CEO roles. TIGER 21 members support each other as they learn to target the causes they are passionate about, and find responsible organizations who are capable of utilizing funds to make a difference in those areas.

To learn more about TIGER 21, listen to the entire interview on CEO Exclusive.

About CEO Exclusive Radio:

CEO Exclusive Radio : Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

CEO Exclusive Radio on Business RadioX Spotlights Next Marketing and DNA Behavior International

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ATLANTA, GA–(Marketwired – December 09, 2015) – On December 1, 2015, CEO Exclusive Radio welcomed to the studio Henry Rischitelli with Next Marketing and Hugh Massie with DNA Behavior International. Host Soyini Coke led these guests in a discussion about their respective companies and their contributions to the Atlanta business community.

Henry Rischitelli is the President and CEO of Next Marketing, which he founded in 1993 with a vision to provide specialized marketing services to the rapidly increasing motorsports industry. Next Marketing is committed to excellence in B2B, B2E and B2C marketing across a variety of live and digital media platforms. The company provides measurable, goal-achieving results through innovative, exciting and interactive customer experiences, including multi-sensory exhibits that drive clients’ business growth, build customer relationships and promote consumer brand awareness.

Rischitelli is involved with all facets of the agency’s business operations while focusing on building long-term partnerships with agency clients. His energy and passion for business carry over to his community support, including the Atlanta chapter of the Entrepreneur’s Organization (EO), a global, non-profit association of business owners, where he serves on the chapter Board and is the incoming chapter president.

Joining in the conversation was Hugh Massie, President and Founder of DNA Behavior International, and the current President of EO Atlanta. He is a Behavioral Finance Strategist, successful entrepreneur and leader with 30 years of unique and diverse international experiences. DNA Behavior International is a people analytics firm. They provide organizations worldwide with a single technology platform which delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online for the building of a client-centered business. In particular, Massie focuses his attention in the areas of client engagement, behavioral finance and team productivity.

After sharing studio time together, both Rischitelli and Massie remarked on their experiences as guests on CEO Exclusive. “The show had great energy, was fun and very professional. The two executives format created collaboration and a great flow of ideas,” said Rischitelli. “The CEO Exclusive Radio show was very well facilitated,” added Massie. “The key to such a powerful experience was having two different CEOs participating together. This can only lead to more dynamic and rich insights for the listeners as different perspectives are drawn out.”

To hear the full conversation and learn more about Next Marketing and DNA Behavior International, listen to this episode of CEO Exclusive Radio.

About CEO Exclusive Radio:

CEO Exclusive Radio: Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

 

CEO Exclusive Radio Broadcasts From Vistage Executive Summit in Boston

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BOSTON, MA–(Marketwired – October 28, 2015) – On November 4, 2015, Vistage Worldwide, Inc. will sponsor a live broadcast of CEO Exclusive Radio from its annual Vistage Executive Summit at The Westin Waltham — Boston. CEO Exclusive Radio is a weekly program on Business RadioX that focuses on trends that every CEO needs to know to effectively run and grow their business in today’s market. The show from the Vistage Executive Summit is a perfect opportunity to get those insights in real-time from Boston’s community of middle market CEOs and their advisors.

Soyini Coke, host of CEO Exclusive Radio says, “The power of the Vistage model is that CEOs value the wisdom that can only come from other CEOs. Our show will make that wisdom available to every CEO on the planet, wherever they are. It’s incredibly exciting.”

To elicit this wisdom, Ms. Coke draws on her decade of working with company leaders to develop strategies that bring millions to the bottom line for her clients. Before starting her own practice, she graduated from Harvard University and worked at McKinsey and Company, the top-notch management consulting firm.

Focused on the theme of “Leading with 2020 Vision,” and designed exclusively for business leaders in Boston, this event will give attendees access to compelling insights from the experts on how to strategically plan ahead, differentiate themselves from tomorrow’s competition, and attract employees who will drive their company forward. They will explore how they can drive change in their organizations, communicate powerfully, and stay relevant in a rapidly changing business environment.

Keynote speakers and panelists include the renowned economist Alan Beaulieu, Daniel Muzquiz, President of The Predictive Index, Phil Mason with Mason & Mason, Sean Murray and Kristin Towse with Chubb Group of Insurance Companies.

In addition to the Vistage Executive Summit in Boston, Vistage hosts summits in New York City, Houston, San Francisco, Denver, Phoenix, Cincinnati, Minneapolis, San Jose, Chicago, Orange County, Los Angeles, Atlanta, Cleveland, and Washington DC.
Visit http://www.vistage.com/events/ to learn more.

For more details or to listen, visit http://ceoexclusive.businessradiox.com/vistage-executive-summit-2015/. CEO Exclusive Radio airs Tuesdays at 8am on Business RadioX.

About Vistage Worldwide, Inc.
Founded in 1957 and headquartered in San Diego, California, Vistage assembles and facilitates private advisory boards for CEOs, senior executives and business owners. Vistage members participate in monthly, Chair-led private advisory board meetings. More than 19,000 members in 16 countries also have access to one-to-one executive coaching, expert speakers, and our global network of business leaders.

About CEO Exclusive Radio:
CEO Exclusive Radio: Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:
Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.