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Cyber Security Duo Warns Midlevel Companies on Business RadioX

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CEO Exclusive Radio Features Must-Listen Tips for CEOs and C-Level Execs

SANDY SPRINGS, GA–(Marketwired – May 18, 2016) –  CEO Exclusive Radio recently tackled the always timely and increasingly important topic of cybersecurity. Host Soyini Coke was joined by Mike Potts and David Cocchiara of Lancope, as they looked at ways that midmarket companies can protect themselves against cyber criminals.

Potts, who joined Lancope in 2010 as the company’s president and CEO, has more than 25 years as an executive in the technology industry. Cocchiara heads up all of Lancope’s financial and operational functions, as well as leading the company’s dynamic business development and customer success teams.

The duo told Coke they have found there are various breeds of cyber criminals ranging from cause-oriented hacker-bullies to highly-structured, financially driven cybercrime organizations. Today’s cyber thieves are looking, they say, for information that has a longer shelf life than credit card data. This new kind of theft would target things like employee emails or CEO health records that could potentially be used for blackmail.

Potts and Cocchiara say midlevel CEOs often think their companies are too small to be targeted, but the opposite is true; cyber thieves see these companies as easy targets with backdoor entrances to the larger companies with whom they do business.

Cocchiara explains midlevel companies shouldn’t wait for the wake-up call.

“It only takes seeing one of your peers on the news or reading about them in the papets so many times before, as a CEO or C-Level executive, you’re going to start asking the question ‘Are we secure?'”

They say the solution is easy for midlevel companies willing to step up their vigilance in the following areas:

– Education

– Executive participation

– Information security

– Crisis response

In December 2015, Lancope was acquired by tech giant Cisco for $452 million.

To learn more about Lancope and its strategies for keeping midlevel companies safe from cyber crime, listen to the entire interview on CEO Exclusive Radio.

About CEO Exclusive Radio:

Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

Profiting Through e-Commerce on CEO Exclusive Radio

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ATLANTA, GA–(Marketwired – April 18, 2016) – CEO Exclusive Radio host Soyini Coke explored the question of whether mid-market CEOs can win at e-Commerce. She was joined in the discussion by Brooks Robinson and Joe Reger, who developed their own e-Commerce marketing platform in 2012. That platform has grown into Springbot, which helps online business grow their revenue by leveraging advanced revenue attribution and marketing automation technologies.

Robinson and Reger believe that today’s e-Commerce industry is vastly different from what it was five years ago. Distinctive trends have emerged, they say, particularly regarding platform use, data analysis, and customer interaction. They also note changes in the size of retailers that are having success in the market, and the different marketing strategies being employed by retailers of all sizes.

“Amazon has a great logistics,” Robinson says. “They have great shipping, obviously, with Prime, but when you actually look at the product content that comes from these smaller e-Commerce sites, they are so passionate about their products, that it really comes through with the buying experience, and the content on their sites is just amazing.”

Robinson and Reger stress the need for businesses to work with the customer in the way the customer wants to shop and buy. Through Springbot, they offer solutions in platform management and marketing for small to mid-level businesses.

Due to the vast increase in the use of tablets and smart phones, the percentage of customers that actually purchase something through smart phones or tablets has also increased. However, when compared to the numbers racked up by desktop purchases, the conversion rate from mobile devices is still lower. According to Robinson, while 30 percent of traffic is coming from mobile devices, only 15 percent of purchases are coming from those devices. The key, he says, is finding ways to capture that mobile audience.

The data around e-Commerce is increasingly difficult for mid-sized businesses to navigate. To effectively compete with the larger retailers, Robinson and Reger agree that partnering with experts can be key.

To learn more about Springbot and its vision for e-Commerce now and in the future, listen to the entire interview on CEO Exclusive Radio.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

About CEO Exclusive Radio:

CEO Exclusive Radio : Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

 

 

CEO Exclusive Radio on Business RadioX Spotlights TIGER 21

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ATLANTA, GA–(Marketwired – February 03, 2016) – On January 12, 2016, CEO Exclusive Radio welcomed to the studio Dr. Klaas Baks and Steve Freedman with TIGER 21. Host Soyini Coke sat down with these guests to discuss how to ensure children are ready to effectively manage wealth when the time comes, learning responsible philanthropy, as well as expanding investment potential.

Dr. Baks is the Atlanta Chair of TIGER 21, North America’s premier peer-to-peer learning network for high-net-worth investors. TIGER 21’s approximately 380 members collectively manage more than $27 billion and are entrepreneurs, inventors and top executives focused on improving investment acumen, as well as exploring common issues of wealth preservation, estate planning and family dynamics. In addition to working with TIGER 21, Baks is a professor at Goizueta Business School at Emory, and Freedman is a serial entrepreneur who has founded and had successful exits from a number of companies.

One of the things that stood out in the interview was the attention TIGER 21 gives to family dynamics. In general, children are not taught how to be financially successful. There aren’t classes in most schools on how to be wealthy. When you’ve gone through all the time and trouble to become a multi-millionaire, how can you be sure your kids are ready for the responsibility to inherit and nurture your legacy?

According to Dr. Baks, “One of the key things in order to help the next generation be financially successful is to have them understand wealth and what comes with it, the responsibilities that come with it…it’s one of the things that successful families do.”

Also discussed were the ways the newly wealthy can learn from one another about investments. Most people have one basic way they know how to invest. Having close-knit, honest relationships with other people in similar financial situations can expand knowledge and comfort with different styles of investment, allowing true diversification.

Philanthropy is also a learned skill for those who have successfully built companies from the ground up, and who are stepping back from their CEO roles. TIGER 21 members support each other as they learn to target the causes they are passionate about, and find responsible organizations who are capable of utilizing funds to make a difference in those areas.

To learn more about TIGER 21, listen to the entire interview on CEO Exclusive.

About CEO Exclusive Radio:

CEO Exclusive Radio : Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.