Listen Now!

Business Talk 24-7

DeKalb Business Radio Spotlights the RAISE Forum at Emory University

Posted on

ATLANTA, GA–(Marketwired – December 18, 2015) – On November 6, 2015, DeKalb Business Radio set up shop at the first ever RAISE (Retention and Advanced Investment for the Southeast at Emory) Forum for investors at Emory University’s Goizueta School of Business. Host Jason Becknell interviewed innovators and thought leaders from around the southeast as they came to DeKalb County to find the millions of dollars they need to grow their brands.

RAISE believes Atlanta can become the next hub for Entrepreneurship and is doing all it can to ensure the success of growing businesses in the Southeast with the highest potential. The Forum was organized to identify the region’s leading entrepreneurs seeking funding. RAISE is working to keep early-stage companies in the Southeast, funding them locally, and building a strong, collaborative culture in the region.

“By coming alongside the best companies to find the right backers, provide training, perfect their presentations, and introduce them to active investors, we’re increasing their chances of success,” explained Dr. Klaas Baks, Executive Director of the Emory Center for Alternative Investments & Associate Professor in the Practice of Finance at Emory University.

During the Forum, the selected entrepreneurs with post-revenue companies presented to the RAISE panel of investors, seeking an investment between $1MM and $5MM and the opportunity to learn from major university and regional business leaders. Negotiations continue to be managed between the presenters and investors as a result of the Forum.

The intention of the RAISE Forum is to bring more resources and coordination to the funding process, establish greater ties in the Southeast for the Southeast, enable more collaboration between government and the process, and create more and better outlets for good companies to get funding. Organizers are planning another RAISE Forum for the Spring and hope to make this a twice a year event at Emory.

To learn more about the RAISE Forum and hear interviews from participants of the event, tune in to DeKalb Business Radio.

About DeKalb Business Radio:

Broadcasting live from beautiful downtown Decatur, DeKalb Business RadioX is the voice of business news in DeKalb County. Each week on DeKalb Business Today, hosts Matt Holms and Jason Becknell interview top business leaders and entrepreneurs to help them get the word out about their businesses and help them connect with other industry leaders. DeKalb Business Today airs on Fridays at 10am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

Top Docs Radio on Midtown Business RadioX Spotlights the Medical Association of Georgia

Posted on

ATLANTA, GA–(Marketwired – December 17, 2015) –  On November 16, 2015, Top Docs Radio welcomed to the studio Donald Palmisano with the Medical Association of Georgia (MAG) and Dr. John Rogers with Coliseum Northside Hospital. Host CW Hall led this month’s MAG special to talk about the challenges and concerns arising from recently-proposed mergers between large health insurance companies that will significantly reduce the amount of competition in the space for Georgians to choose.

Donald Palmisano is the CEO and Executive Director of MAG. The Medical Association of Georgia (MAG) is the leading advocate for physicians in the state. MAG focuses on legislative, legal and third party payer issues. Serving as the Co-Medical Director of Coliseum Northside Hospital, Dr. John Rogers is also a MAG delegate from Bibb County. The studio discussion focused on the fact that Aetna/Humana and Anthem/Cigna are in the process of merging. At the same time, health insurers are offering insurance policies to the public that do not have adequate coverage, resulting in more out of network charges by physicians.

Aetna/Humana and Wellpoint/Cigna have proposed mergers in the health insurance market. If these inadequate policies are being offered in the current environment, MAG is concerned about how patients will be negatively impacted with a further narrowing of the networks and increased physician reliance on out of network charges.

MAG recently sent a letter to the U.S. Department of Justice to call for it to scrutinize the mergers for antitrust violations. According to Palmisano, “We believe the mergers would reduce competition and place physicians and their patients at an even greater disadvantage as a shrinking number of health insurance companies gain increasingly-dominant positions in the marketplace.”

“Physicians have little-to-no leverage to negotiate contract terms with these multi-billion dollar conglomerates,” explained Dr. Rogers, “which are imposing take-it-or-leave-it agreements and unilateral, mid-term amendments with growing impunity.”

Gone unchecked, a few insurers will be in a position to manipulate the marketplace to institute policies that will exacerbate the physician shortage and undermine the economic viability of the practice environment in the state, and limit the accessibility of care and individual patient choice.

To learn more about MAG’s position on healthcare mergers, listen to the entire interview onTop Docs Radio.

About Top Docs Radio:

Top Docs Radio is a forum for conversations with leading doctors and thought leaders. Discussions are about cutting edge trends and topics in health, wellness and lifestyle issues. Top Docs Radio is presented by Hyperbaric Physicians of Georgia and is hosted by Charles “CW” Hall. The program airs live every Thursday at Noon Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

Gwinnett Business Radio Spotlights Ryan Burton Music Group, FarraTech and Sandler Training

Posted on

ATLANTA, GA–(Marketwired – December 11, 2015) – On November 19, 2015, Gwinnett Business Radio welcomed to the studio Ryan Burton with Ryan Burton Music Group, Maria Mendillo with FarraTech and Al Simon with Sandler Training by Simon. Co-hosts Mike Sammond and Steven Julian sat down with these guests to explore each of their respective businesses and their contributions to the Atlanta business community.

Canadian/American entrepreneur, musician, songwriter and producer Ryan Burton founded the Ryan Burton Music Group in early 2015 as an independent record company that focuses on artists at the start of their career. Their goal is to record music that ignites imaginations. Ryan Burton Music Group is based around a desire to help new artists with great talent and little support.

Joining in the discussion was Maria Mendillo, President and CEO of FarraTech. Formerly known as Laser Supply & Service, FarraTech was founded in 1990 and is based in Norcross, GA. In 2007, FarraTech became an employee owned company when the founder, John Farra, decided to retire. Rather than sell the company to a third party, he gave it to his employees. FarraTech provides customer service for laser printer, copier, service or repair. FarraTech’s people, their focus on quality, and their dedication to doing business with integrity is what they care about and strive for daily.

Rounding out the conversation was Al Simon, President of Simon, Inc., an authorized Sandler Training Center. Sandler Training by Simon specializes in training and coaching in the areas of sales, leadership, sales management and customer service. They specialize in teaching business owners and sales professionals to be effective and consistent with their business development strategies, tactics and attitudes.

To learn more about these featured guests, listen to the entire interview on Gwinnett Business Radio.

About Gwinnett Business Radio:

Each week, from the Subaru of Gwinnett Business RadioX® studio, Mike Sammond interviews the area’s top business leaders to learn what makes them the best at what they do. Gwinnett Business Radio is presented by Regus, the home of the Subaru of Gwinnett studio in Duluth, GA.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

Midtown Business Radio Features Brooke Beach With Kevy

Posted on

ATLANTA, GA–(Marketwired – December 10, 2015) – On November 24, 2015, Midtown Business Radio welcomed to the studio Brooke Beach with Kevy. Host CW Hall spoke with Beach about improving the e-commerce/direct marketing space.

Brooke Beach is the co-founder and CEO of Kevy, the only true email marketing automation platform built uniquely for e-commerce businesses. By combining order history and real-time behavior data, Kevy gives clients the ability to take action on insights and create personalized interactions with every shopper.

“To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach,” explained Beach. “And, while there have been marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.”

The Kevy platform integrates with the clients’ existing e-commerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context. Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message.

To learn more about Beach and Kevy, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta’s top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

CEO Exclusive Radio on Business RadioX Spotlights Next Marketing and DNA Behavior International

Posted on

ATLANTA, GA–(Marketwired – December 09, 2015) – On December 1, 2015, CEO Exclusive Radio welcomed to the studio Henry Rischitelli with Next Marketing and Hugh Massie with DNA Behavior International. Host Soyini Coke led these guests in a discussion about their respective companies and their contributions to the Atlanta business community.

Henry Rischitelli is the President and CEO of Next Marketing, which he founded in 1993 with a vision to provide specialized marketing services to the rapidly increasing motorsports industry. Next Marketing is committed to excellence in B2B, B2E and B2C marketing across a variety of live and digital media platforms. The company provides measurable, goal-achieving results through innovative, exciting and interactive customer experiences, including multi-sensory exhibits that drive clients’ business growth, build customer relationships and promote consumer brand awareness.

Rischitelli is involved with all facets of the agency’s business operations while focusing on building long-term partnerships with agency clients. His energy and passion for business carry over to his community support, including the Atlanta chapter of the Entrepreneur’s Organization (EO), a global, non-profit association of business owners, where he serves on the chapter Board and is the incoming chapter president.

Joining in the conversation was Hugh Massie, President and Founder of DNA Behavior International, and the current President of EO Atlanta. He is a Behavioral Finance Strategist, successful entrepreneur and leader with 30 years of unique and diverse international experiences. DNA Behavior International is a people analytics firm. They provide organizations worldwide with a single technology platform which delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online for the building of a client-centered business. In particular, Massie focuses his attention in the areas of client engagement, behavioral finance and team productivity.

After sharing studio time together, both Rischitelli and Massie remarked on their experiences as guests on CEO Exclusive. “The show had great energy, was fun and very professional. The two executives format created collaboration and a great flow of ideas,” said Rischitelli. “The CEO Exclusive Radio show was very well facilitated,” added Massie. “The key to such a powerful experience was having two different CEOs participating together. This can only lead to more dynamic and rich insights for the listeners as different perspectives are drawn out.”

To hear the full conversation and learn more about Next Marketing and DNA Behavior International, listen to this episode of CEO Exclusive Radio.

About CEO Exclusive Radio:

CEO Exclusive Radio: Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

 

Business Babies and Beauty on Cobb Business RadioX Spotlights Janna B.

Posted on

ATLANTA, GA–(Marketwired – December 03, 2015) – On November 11, 2015, Business Babies and Beauty welcomed to the studio Speaker and Success Strategist Janna B. Host Shanda Cadet sat down with Janna to discuss tools, tips and strategies that empower Womenpreneurs to increase their self-worth.

Janna B. is a Transformation Speaker, BOSS Cultivator and Streamline Success Strategist. Speaking with captivating passion, Janna transforms her audience with clear strategies and structure that reaches deep within and cultivates clarity. Her passion, dynamic personality and humor, infused with personal experiences, awakens a limitless ambition in the lives of those who listen. The outcome is a life transformation to pursue passion and purpose.

Janna utilizes B.O.S.S. Courses (Believe it. Own it. See it. Seize it.), and half or full day Boss L.E.A.P. Intensives (Lay Everything Aside & Pursue) to generate and increase the confidence of her clients as they make their vision a reality. “I enable clients to gain clarity, strategize, and develop a blueprint for success,” explained Janna, “ultimately accelerating my clients’ goals and outcomes.”

Janna’s signature talks are driven by a seven-step model called The B.O.S.S. LEAP System. Some of her most popular talks include: Destined by Design: Built for Purpose; More than E.n.u.f.f.: The Significance Shift; WOW….I am a Boss: The Boss Within; Inner BOSS: Cultivating Entrepreneurs; and The BOSS Affect: Boss Mindset Among the Team.

To learn more about Janna B.’s unique approach to empowerment, listen to the entire interview on Business Babies and Beauty.

About Business Babies and Beauty:

Business Babies and Beauty highlights successful women entrepreneurs of all facets including the fashion, baby and beauty industries. We help entrepreneurs get the word out about their services, products and events and help them connect with other industry leaders. Listeners gain useful information, insights, and tips on how to build a successful business and balance work with family life. Sponsored by Airbender HVAC Maintenance, Business Babies and Beauty is hosted by Shanda Cadet and airs weekly on Wednesdays at 12pm Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

On The Money Radio on Gwinnett Business RadioX Features Eagle Rock Studios

Posted on

ATLANTA, GA–(Marketwired – December 02, 2015) – On November 19, 2015, On The Money Radio hosted a special edition live from the Gwinnett Center as part of the Small Business Summit and interviewed Doug Nicely with Eagle Rock Studios. Host Joe Moss sat down with Nicely to discuss the booming film and television industry in Georgia and how the industry impacts small business.

Doug Nicely is the EVP of Studio Operations for Eagle Rock Studios, the largest stage complex under one roof in the United States. The facility includes two furnished production offices and four 30,000 sq. ft. stages, including 20,000 sq. ft. clear span, each with silent air conditioning and 4,000 amps. There are 50 loading docks surrounding the facility providing easy access to 100,000 sq. ft. of storage and 40,000 sq. ft. of supporting areas including shops, holding and catering areas.

Georgia ranks third in the U.S. for feature film production. The film and television industry in Georgia directly employs 23,500 people, with nearly 8,200 production-related employees. The state reports the film industry had a $5.1 billion economic impact during the 2014 fiscal year. As part of Eagle Rock Studio’s impact on the local business community, Nicely added, “The studio is projected to create jobs at every income level, from film talent to crew members, including grips, tradesmen/set builders, caterers, cleaning, wardrobe and makeup staff.”

Recently, Eagle Rock Studios Atlanta joined five other Georgia-based film studios to form the Georgia Studio and Infrastructure Alliance (GSIA), a new film and television studio and infrastructure association. The group hopes to serve as advocates for the education of crew members and the development of talent needed to keep clients returning to Georgia.

To learn more about Nicely and Eagle Rock Studios, listen to the entire interview at On The Money.

About On The Money:

On The Money focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. On The Money introduces listeners to some of the top small business leaders in the Atlanta market. Hosted by Joe Moss and sponsored by Embassy National Bank,On The Money airs live every Wednesday at 3:00 PM Eastern from the Gwinnett Business RadioX® studio.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

The Owners’ Manual on Cobb Business RadioX Spotlights ARF Financial

Posted on

ATLANTA, GA–(Marketwired – November 25, 2015) – On November 9, 2015, The Owners’ Manual welcomed to the studio Laurie Ford with ARF Financial. Host John Silvey sat down with Ford to discuss commercial lending for the restaurant and retail industry.

Ford is the Vice President of ARF Financial LLC, a California licensed lender that sources business loans and lines of credit for restaurant and retail merchants in all 50 states. Since 2001, they have filled the void between traditional bank financing and less attractive venues of obtaining capital, like cash advances and taking on equity partners. “We have the ability to secure financing where most banks stop, and give merchants the ability to maintain control of their business and become more profitable by meeting their financial goals,” said Ford.

The application process is simple and straightforward resulting in 48 hour approvals and fundings in as little as 7 business days. ARF’s quick loan approval process means that a client can have a working capital loan, line of credit, bridge loan or mezzanine loan or restaurant loan in days, not months, and without the need for collateral.

Ford brings with her almost 20 years of experience in restaurant financing. As a loan officer for restaurants, she helps navigate through the process of obtaining a bank loan. Her background gives her the ability to help clients grow their business with the use of capital ARF makes available when traditional financing is not available. “Having lived in Atlanta for more than 15 years,” explained Ford, “I have a great understanding of the market, community and needs of the restaurants I support.”

To learn more about Ford and ARF Financial, listen to the entire interview on The Owners’ Manual.

About The Owners’ Manual:

The Owners’ Manual promotes small business owners and franchise owners. We will get to understand how a business works, from an owner/franchisee’s point of view. We will hear about the struggles, as well as the highlights of owning a business. The Owners’ Manual is hosted by John Silvey and airs each Friday at 11:30am Eastern from the Cobb Business RadioX Studio, sponsored by Zaxby’s of Marietta.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

Silver Lining in the Cloud on Gwinnett Business RadioX Spotlights PCC Innovative Solutions

Posted on

ATLANTA, GA–(Marketwired – November 25, 2015) – On October 7, 2015, Silver Lining in the Cloud welcomed to the studio Dawn Poplawski with PCC Innovative Solutions. Host Dom Rainey sat down with Poplawski to discuss debt collection methods and training.

Poplawski is the founder of PCC Innovative Solutions, a collection consulting company with the experience and expertise in implementing solutions to increase cash flow without losing the customer. PCCIS supports all types of businesses dealing with commercial and consumer receivables.

“We don’t just collect on slow paying customers, our focus is in educating businesses on how to reduce bad debt and increase cash flow,” explained Poplawski. “Through free consultations and training workshops, businesses will learn what steps should be taken in order to protect their sales or revenue from becoming a collection issue.”

Collection methods and training are all based on the Federal Debt Collections Practices Act (FTC) and Official Code of Georgia (O.C.G.A.) Title 7. In addition to education, PCCIS offers AR outsourcing, mediation and various litigation practices involving collections. These services help businesses learn what steps should be taken in order to protect their sales or revenue from becoming a collection issue.

To learn more about Poplawski and PCC Innovative Solutions, listen to the entire interview onSilver Lining in the Cloud.

About Silver Lining in the Cloud:

Silver Lining in the Cloud is presented by Computer Design and Integration. Silver Lining in the Cloud is an open forum show that highlights and promotes many of Atlanta’s top businesses and business leaders. Guests hone in on what is the silver lining that their business offers to the community, how they are making a difference and celebrating their success.The show airs on Wednesdays at 10:00 a.m. Eastern and is co-hosted by Nikole Smith-Toptas and Dominick Rainey.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

 

 

Content Is Not King

Posted on

 

trust-me-563x320

Let’s Face It . . . Content can be a real burden to create, an unwelcome interruption to receive — and so many Content Marketing strategies are the business equivalent of a single guy walking into the same bar every Friday night, throwing his hands up and announcing to the crowd at the top of his lungs . . .

“I’m rich, I’m smart, I’m good looking . . . and I’m available.” — then rushing home to wait by the phone for Miss Right to call.

Content Is Not King — not in my arena, and probably not in yours . . .

Results Is King.

Better Results In Less Time is the ideal King, and the coin of the realm is Relationship. This precious currency is backed by the Trust you’ve earned from genuinely serving your market, your community, and your profession.

Now you’re not going to hear many Media Execs talk about Better Results In Less Time, because it’s inextricably tied to a topic only a precious few of us are willing to address head on . . . Return On Investment.

What you’re more likely to see and hear — especially from those who want you to write them a check or those defending the last check you wrote — are words like impressions, cost per thousand, circulation, traffic, clicks, viewers, listeners, followers, subscribers, downloads, ratings . . . just about anything other than Actual Increase In Volume & Pace Of New Revenue.

The next time you find yourself in a conversation or reviewing documentation including words like these — please recognize . . .What you’re experiencing here is the pretty assistant spinning the box while the crafty magician sneaks out the trap door.

If you’re a B2B Exec . . .

Buying air time or column inches from Big Media to reach a pre-existing audience simply will not equip you to genuinely serve your market — at least not very efficiently. You don’t have a relationship with these anonymous “eyes & ears”– and most importantly, you don’t have their trust — their hearts & minds.

Of course, if you hang in there long enough and spend enough money, you might eventually see some modest results — just as our single friend boldly advertising at his local bar might eventually meet Miss “Right Now” if not Miss Right.

Betting on this formula — Relying on Big Media “faux metrics” to deliver meaningful results — seems to me like an unnecessary “long shot” for all, and cost-prohibitive for most.

Back To My World, and maybe yours — Helping B2B Execs Serve Their Market And Grow Their Business . . .

Results in our arena are built on Relationships and Trust. One Trusted Relationship is worth a thousand, or ten thousand, or even a hundred thousand impressions, clicks, website visits, whatever. With Trusted Relationship as the foundation, Content is gratefully received, implicitly trusted, and liberally shared.

Now content becomes a marvelous tool for removing the friction and shrinking the timeline for your sales & marketing strategy.  You’re serving and selling with genuine insight — enjoying true peer to peer relationships, solving real problems, capitalizing on real opportunities.  And you’re doing it all better, faster, cheaper  . . .

Producing Better Results In Less Time.

Our thing — The Business RadioX ® platform — does this really well, especially for B2B Execs who want to “Own Their Backyard”. You can get a little insight into How and Why it works so well at MyBRX.com. And you can access thousands of hours of practical content on virtually any business topic you can imagine at BusinessRadioX.com.

But our clients aren’t the only ones building their businesses on Trusted Relationships, and crafting their strategies to serve that discipline.

There are other organizations out there executing authentic Content Marketing strategies — serving intentional, engaged audiences, seeing organic results, and enjoying actual Return On Investment. You probably know a few, because this is the content you look forward to receiving — and in some cases, the firms you trust with your own time and money.

I particularly like the way these folks explain it . . .

As you continue to seek out these resources, I hope you’ll seriously consider the idea that Content Is Not King — that you’ll try to resist the allure of Big Media “faux metrics,” that you’ll choose to build your business on Trusted Relationships, and never again let someone tell you that you cannot expect to see or accurately measure actual Return On Investment from your marketing dollars. You can, and you should.

And if there’s anything I can do to help you think it through — whether it involves a conversation about our services or not . . . I’m at your disposal:

770.335.2050
stone@BusinessRadioX.com
meetme.so/BRXvisit

Good Luck and Godspeed . . .