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Business RadioX Host Dr. Tim Morrison Interviews Brent Sampson Founder of Outskirts Press

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On July 26th, 2011, Atlanta Business RadioX Host Dr. Tim Morrison had the opportunity to sit down with the CEO and Founder of one of Inc. Magazines Top 5000 fastest growing businesses in 2009 and 2010. Brent Sampson founded Outskirts Press in 2003 and has turned into the premier source for full service self-publishing.

Morrison talked to Sampson about his own desire to become a published author and the frustrations he experienced that motivated him to develop Outskirts Press.

“Rather than bemoaning the frustration of not getting published, Brent Sampson studied the terrain, examined what was available for writers to get published and decided there had to be a better way. Outskirts Press is the result of that process and he continues to tweak the company’s processes to meet the needs of writers by participating in all aspects of the business. When Sampson speaks he speaks not only as a publisher but also as an author who knows the challenges and frustrations and hope and dreams of getting published,” says Morrison.

See the original press release here.

 

Atlanta Business RadioX Interviews Hub Atlanta Founder Michelle Morgan

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Bernie Wolford, Host of Accelerator Avenue on Atlanta Business RadioX interviews Hub Atlanta Founder Michelle Morgan and Hub members Ross Rankin, of Trip Lingo and Lewis Perkins of New House Consulting about the new paradigm for business incubators.

Atlanta Business RadioX Host Bernie Wolford recently had the opportunity to sit down with Hub Atlanta Founder Michelle Morgan and Hub members Ross Rankin, of Trip Lingo and Lewis Perkins of New House Consulting to talk about the changing model for business incubation.

New businesses no longer just want a space to work out of and a place to take a meeting. They are looking for more. Savvy entrepreneurs want to network, share ideas and collaborate with like-minded professionals and business owners. Wolford chose to explore this new model with Michelle Morgan whose vision for The Hub Atlanta is leading the way.

See the original press release here.

 

BUSINESS RADIOX™ SEEKS INTERNATIONAL PARTNER FOR LONDON OPERATIONS

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Due to continued rapid growth, Atlanta-based Business RadioX™ is seeking an experienced entrepreneurial-minded individual to help us establish multiple London area radio station operations.

The right person for this opportunity is highly entrepreneurial, business-development focused, and has an extensive Rolodex of London area business executive connections

The opportunity is a great blend of marketing, business development and operational, “P & L” responsibility — very attractive to candidates who are highly entrepreneurial, but enjoy the comfort of executing a proven business model.

Compensation for this position is 100% variable, depending upon the number of active radio shows. Business RadioX™ is prepared to share a generous percentage of top-line revenue while absorbing occupancy costs, equipment expense, staffing of the technical show producer, etc. Significant upside earnings potential is available—low six figures compensation is attainable from each fully utilized studio.

CMO & Managing Partner Stone Payton will be in London the week of September 11 and is currently scheduling exploratory meetings with interested parties.

To schedule an exploratory meeting with Mr. Payton, send a brief e-mail with “INTERNATIONAL PARTNER – LONDON OPERATIONS” in the Subject Line to:

BevAnn Bonds: RadioXAdmin@b-supportsolutions.com

 

 

 

BABG's Ray Gilbert Describes 7/21 Global Connect At 200 Peachtree

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Thursday evening 7/21/11,   Business RadioX TM partnered with 2oo Peachtree, The British American Business Group, Delta Airlines, and over 30 bi-national Chambers Of Commerce to celebrate, explore, and enhance international trade & investment.

Business RadioX TM provided on-site Remote Broadcast services for the Global Connect event, interviewing over 2 dozen business executives engaged in international trade.

BABG Executive Director, Ray Gilbert sat down with us as the event came to a close, and offered his perspective on the evening.

Enjoy . . .

 

 

Atlanta Business RadioX Appoints New Vice President of Public Relations

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Atlanta Business RadioX today announced the appointment of Dana Barrett as Vice President of Public Relations. Ms. Barrett will be handling PR for the firm and all shows airing on the firm’s four business radio stations.

Atlanta Business RadioX, a leading producer of business related talk radio, has just announced that Dana Barrett will take on the roll of Vice President of Public Relations. Barrett who has an extensive background in radio and podcast production as well as online marketing and social media will be responsible for strategic communications both online and off that will enhance awareness of the Business RadioX brand and each of the shows it produces.

Currently Barrett owns and operates Midtown Review, an online magazine and podcast focusing on books and publishing. This podcast will now join the Atlanta Business RadioX family and will be found on the Atlanta Business Radio X website as well as continuing to air at MidtownReview.com.

See Original Press Release Here

Atlanta Business RadioX Launches New Show: Transformational Women

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Atlanta Business RadioX announced today the launch of a new weekly radio show called Transformational Women. The half hour weekly program features women leaders who are transforming their businesses, organizations and communities.

Hosted by CEO Coach and Consultant, Henna Inam, Transformational Women focuses on entrepreneurs as well as corporate and non-profit leaders that set and achieve bold goals. The show will feature stories and insights, trials and triumphs told by extraordinary women that are certain to inspire.

“We talk about success and failure, courage and fear, purpose, passion and perseverance… all of which is required to be a transformational leader today. We created this show to help our listeners get inspired, but also to take action,” said Inam.

Transformational Women airs each Monday at 2:30 p.m. EST. Listeners are able to tune in and listen to the show by clicking on the Listen Live button at transformationalwomen.businessradiox.com. Free podcasts of each episode will be available for download on Apple’s iTunes store.

In addition to interviews with transformational women entrepreneurs, corporate, non-profit and community leaders, the show will offer stories and practical tips to help listeners make a difference in their businesses and their communities.

“Transformational Women is a great fit for RadioX as we strive to offer our listeners programming that informs and inspires,” explains Atlanta Business RadioX Producer Lee Kantor. “We’re excited to add Henna Inam to our growing community of radio hosts, industry experts and thought leaders driving Atlanta business.”

About Henna Inam

Henna Inam is CEO of Transformational Leadership Inc. She is passionate about helping women transform their businesses, organizations and communities. She is an Executive Coach and Consultant to organizations who want to build their pipeline of female talent. Her clients include Fortune 500 companies as well as Entrepreneur and Non-Profit CEOs.

Henna partners with Entrepreneur Advisors to run EA Women, mastermind groups of women leaders who come together to set and achieve bold growth goals for themselves and their businesses.

Henna’s clients include women entrepreneurs and also leaders in Corporate America.

 

Atlanta Business RadioX Launches New Show: Entrepreneur Advisor Spotlight

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Atlanta Business RadioX announced today the launch of a new weekly radio show called Entrepreneur Advisor Spotlight (EA Spotlight). The one hour weekly program is “a combination of Harvard and hard knocks education,” according to show host Cliff Oxford, CEO of Entrepreneur Advisors.

EA Spotlight is geared toward entrepreneurs with businesses in the $5 million to $200 million revenue range who are in the process of transitioning to the next level and have a passion to learn how best to grow their businesses. The show will feature CEOs from emerging companies who will share the lessons they’ve learned and the insight they’ve acquired about how to take small to medium businesses to the next level.

“Our mission is to be the global education and commerce standard for second-level entrepreneurs with companies that are high growth and have positive cash flow,” explained Oxford.

EA Spotlight airs each Monday at 1 p.m. EST. Listeners are able to tune in and listen to the show by clicking on the Listen Live button at easpotlight.businessradiox.com. Free podcasts of each episode will be available for download on Apple’s iTunes store.

About Entrepreneur Advisors

Entrepreneur Advisors is a community of business leaders where ideas flow and innovation is constantly happening. EA provides an environment for entrepreneurs to share the challenges and solutions they are facing in their businesses. It is a unique forum that combines education, commerce and entrepreneurship. With 93% of attendees CEOs and business owners, EA is an elite network that offers great opportunities to build and enhance relationships with other leaders and entrepreneurs.

EA offers best in class educational and leadership symposiums that set the highest standards for businesses in sales, service and systems. EA delivers meaningful education that drives members to make better business decisions and improve their business performance. To learn more, please visit http://www.entrepreneuradvisors.com.

 

Producer's Blog 6/28/11: Dr. Tim Morrison On The Host Experience

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Dr. Tim Morrison describes exactly what it’s like to host your own Business RadioX TM show, and shares his experience using this unique platform to firmly Declare Leadership In His Space, Create Meaningful Content, Build New High Quality Business Relationships every week, and Quickly Grow His Business.

You can catch Dr. Tim’s Show, “Write Here Write Now” each Tuesday 10am Eastern — and you can enjoy each episode On Demand at: http://writeherewritenow.businessradiox.com/

Producer's Blog 6/24/2011: Who's Listening?

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Lee & Stone consider the question: Who’s Listening?

 

Lee Kantor. It is time again for the Producer’s Blog, Mr. Stone. How are you doing today?

Stone Payton. Doing well. I think it is a good choice you made for the intro music. I think it is a keeper, let’s go with that.

Lee Kantor. That’s the new, official Producer’s Blog music.

Stone Payton. That’s right, the PB music.

Lee Kantor. Today on the Producer’s Blog I thought we would discuss a question that comes up quite a bit when I am talking to people about what we do here. It is the listenership question. Do you ever get that?

Stone Payton. Yeah…What’s your listenership? Who’s listening?

Lee Kantor. What I tell people is, “You. People like you are listening. Other people like you are listening.”

Stone Payton. What do you think is driving that question? They are wanting to get that message out to as many people as they can so they are thinking, “I want to get on the roof tops and should out my message and get it to as many people as I can.” I guess that is why they are asking. Right?

Lee Kantor. Right. But, I think they are torn. On one hand they would like it to go out to a ton of people, lots and lots of people and that would kind of validate that it is worth their time to be part of this. On the other hand, I think, they would also like it to go out to the people that could buy their stuff. If we were blasting this out to India and we could say millions and billions of people are listening but none of them are going to buy your stuff, I don’t know if they would be pleased with that answer as well.

Stone Payton. Hold on, don’t let go of that. That could be our easy out on this thing, because we are not conventional radio and we don’t have a footprint of middle Georgia. We have a global footprint and maybe that’s an easy…I don’t know whether there are six million computers, maybe that is the answer.

Lee Kantor. It is the reach question. What’s the reach of our show. The reach is everybody with an internet connection.

Stone Payton. I like that, maybe that is our answer. Or, do you already say that and they push further and say, “Yeah, but who?”

Lee Kantor. That “Who” question is hard to answer because the “Who” varies dramatically from show to show and from guest to guest. What we do is not a mass media. This is not a mass media, this is very targeted.

Stone Payton. That’s very counterintuitive. You think worldwide footprint, it is a mass media, but it is funny it is really much more of a target niche media.

Lee Kantor. I would like to think that people just come on to Business RadioX and just leave it on all day.

Stone Payton. You don’t think that’s happening?

Lee Kantor. Maybe your mom does, but I don’t think other people do. What happens is one minute we are doing the Eugeria show that is after senior service people and then the next hour there is a CFO show and then a show about inventors and professional services and startups. I don’t think the same guy listens to all those shows.

Stone Payton. I’m sure you are right. There seems like there should be some sort of formula or something where you could assign a weight or a value to the listener. If you have a listener that tunes in every Tuesday at ten o’clock to listen to that show that is one kind of listener, if you have the listener that goes on the internet and says, “You know what, I want to get some content about senior issues” and because this is such a great platform to juice up your SEO, then they find Eugeria and then they go listen to it. That’s a different level of listener. What do you think about that idea?

Lee Kantor. I agree wholeheartedly. That person that’s interested in senior services is going to search out and find that show and that’s who the people who host that show want to be listening. Most people don’t care if CFOs listen. But, our host of the CFO show cares about the CFO that listens and doesn’t care about the senior service person.

Stone Payton. Then there are the listeners, we see it happen day in and day out around here, there’s the dynamics that are happening in the studio with great in depth conversation and you are learning about people and you are learning about their business, is that a listener?

Lee Kantor. That’s a listener too.

Stone Payton. That is the ultimate listener, right?

Lee Kantor. Right. In my mind that listener has more value. A person you are spending an hour with listening to their story and then listening to your story is a more engaged listener than a person that has ears. Any person with ears is a listener and the person who is sitting across from you for an hour is a listener. I wouldn’t give them the same weight.

Stone Payton. This is all very intellectually stimulating, but…

Lee Kantor. We still haven’t answered the question…

Stone Payton. Right! So if you are talking to someone about hosting their own show and they say, “What’s your listenership?” Let’s do some real math, let’s get real for a minute…a typical weekly show, people will have an average of three to five people in a week, let’s just say an average of three people on their show a week. Let’s call it fifty weeks, we’ll give them a two week vacation or do you have earn a vacation around here?

Lee Kantor. You have to earn it.

Stone Payton. 150. In real numbers for that sort of high quality,

Lee Kantor. Highly targeted…

Stone Payton. Highly targeted, new business relationship, that mega listener; if someone asks you what’s the listenership? Can you just say 150 or would you have to explain it?

Lee Kantor. I think you’d have to explain it. 150 in depth listeners. That’s one level of listenership, you have them for an hour, they listen and you know for sure 150 are active and engaged.

Stone Payton. They are active and engaged, they are not passive just letting it wash over them while they drive to work.

Lee Kantor. You have 100-150 of those and that is a pile of listeners you have in your pocket. Then you have the casual, more passive listener that is maybe listener at work or downloaded the podcast and is listening…

Stone Payton. We can’t discount that whole geometric…this will sound like multi-level marketing, “You tell three people and they tell three…”. But there is something to that. Everyone who comes through here, they have their own little community, their own fan base and some of them do have mom’s that are going to listen.

Lee Kantor. Sure!

Stone Payton. Let’s don’t totally poo poo that listenership too. I just think it is gravy. That is not the main core listener.

Lee Kantor. I think we are only keeping track of the engaged listener, the actively engaged listener.

Stone Payton. The AEL.

Lee Kantor. And I think the other media are keeping track of the other ones, the passive, not engaged listener and they are bragging about that like it is nobody’s business and we don’t even count those people.

Stone Payton. Does that make us better or just cool?

Lee Kantor. Of course. We are just different. That’s the best way to describe it. Also, I think listenership in our business is different in that we have the live radio broadcast and that gets some listeners, but the vast, vast majority of our listeners happen after the fact and then that number keeps growing. That number gets bigger every single day.

Stone Payton. It never gets smaller.

Lee Kantor. It is not like terrestrial radio where you are on the show and that number is that number of people, period, the end. It is perishable. That is perishable, ours lives forever on the internet so our number gets getting bigger. There’s stays the same and in fact it probably diminishes .

Stone Payton. That’ makes sense. If I’m a host and have my own show, or I’m considering getting my own show and I’m asking this question that I think with this kind of conversation I can get my arms around that. But, now I’m a host and I’m going out to the community and I want to recruit the most interesting guests that I can, I’m occasionally getting that same question from prospective guests.

Lee Kantor. Yes. And the way that I answer this and I have to go through the same gyration of the podcast and the download and it get bigger. But, I feel confident that you can say that hundreds of people are for sure going to listen, it could be thousands. How big is your audience? If I have Dr. Phil on the show I am going to get a lot of listeners.

Stone Payton. That happens sometimes. We had Ken Blanchard on one of these shows and the network almost broke down.

Lee Kantor. That is going to attract a different number. So there is Dr. Phil, from Oprah, and he comes on the show and that is a lot of listeners. I have Dr. Phil from Alpharetta who has a dental office, it may not be. They are both Dr. Phil but there may not be as many listeners as the Oprah Dr. Phil.

Stone Payton. It is back to that pool of mom plus one. A lot of it is on them and what are they going to do before the show and after the show.

Lee Kantor. Before, during and after. Before the show, are they telling everybody to listen in? During the show are they tweeting, “Hey, listen in!”. After the show when they have the link are they sharing it with their people? That could impact listenership by one hundred times.

Stone Payton. Here’s my thing, you tell me if this is too surly…fortunately I’ve had the presence of mind and the social tact not to actually blurt this out, but I have thought on occasion when a guest asks that question or a prospective guest, I’m thinking why is Fox News wanting to have you on that same day at that same time? What am I competing with here? What if the answer really is eight or ten people, are you weighing that against going on with Katie Couric or something, are you trying to make a decision? Go on Katie’s show and do my next week.

Lee Kantor. The thing is they will have this content forever. It is a question we get asked a lot.

Stone Payton. And we have to address it. It is one I would like to get answered and move on.

Lee Kantor. In a way that everybody is happy with the answer. I am okay with not knowing exactly how many people are going to listen to a given show.

Stone Payton. I wonder who is listening right now? Hi, mom!

Lee Kantor. That’s the thing, how many people are listening right now and then how many people once we post this are going to be listening over time? We know it is going to be a lot more.

Stone Payton. I wonder if we could put some kind of little gizmo when people click on this that says, “You Are listening”, like the “You Are Here” button, that is always so helpful in the mall. I am ready to host my own show and I am happy to be a guest on your show.

Lee Kantor. On any show!

Stone Payton. I’m sold!

 

END 10:46

 

 

Atlanta Business RadioX Launches New Show: Inspiration at Work

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Atlanta Business RadioX announced today the launch of a new weekly radio show called Inspiration at Work. The one hour weekly program features business leaders who inspire their employees, their customers, or in the case with nonprofits, their donors and volunteers. Inspiration at Work is hosted by Terry Barber, C.E.O. of The Global Institute for Inspiration. The first show aired January 3, 2011.

“Each and every business should have an address on Inspiration Boulevard,” explains Barber. “We are providing our listeners with the opportunity to hear and learn how the most inspiring companies in the world got to be that way and how being so drives stakeholder value.”

Inspiration at Work airs each Wednesday from 12 -1p.m. EST. Listeners are able to tune in and listen to the show by clicking on the Listen Live button at inspirationatwork.businessradiox.com. Free podcasts of each episode will be available for download on Apple’s iTunes store.

Each show will cover topics such as how ‘acts of inspiration’ are measurable and boost top- and bottom-line performance, how some organizations that made the Most Inspiring list are using social media to engage their employees and customers, how to identify one of four ways your company could become a Most Inspiring company, and how that message lived out by employees is driving customer advocacy.

“Adding Inspiration at work to our line-up of already compelling talk radio programs provides yet another valuable resource for our expanding community of listeners,” explains Atlanta Business RadioX Producer Lee Kantor. “Packaging and delivering content via internet radio continues to be an ideal medium for business owners looking for new ways to provide targeted content to preferred audiences in a simple and easy to consume format.”

About Terry Barber

Terry Barber boasts more than 20 years of experience helping companies and nonprofits create powerful, passionate ‘brand-evangelists’ Additionally, Barber has worked to help establish loyal and passionate followers that include Cooper Industries, Texas A&M, Johns Hopkins Sidney Kimmel Cancer Center, Emory Healthcare, Duke Medicine, University of Arizona Healthcare, and Family Entertainment. He was also part of a group that created a study of more than 500,000 alumni from 150 Universities and Colleges to better understand the fan-factor which has provided invaluable lessons for corporate America on how to inspire their employees and customers. Barber created and launched the first ever consumer-centric study on the Most Inspiring Companies™ in America. The findings from the research were first published in the May 2010 issue of Forbes and then reprinted in hundreds of business journals around the world. It was valued and used by many multi-national companies including Microsoft, McDonald’s, and Southwest Airlines.

Barber’s accomplishments include serving as the architect for a movement that engaged over 300,000 families into the Great American Hero brand that resulted in over 10,000 passionate followers promoting the mission and the product. This movement was launched by tapping into the character movement and by engaging dozens of professional actors who edu-tained students while playing the role of American Heroes. Thousands of students wrote essays to submit for contests and hundreds of businesses provided mentors to help teachers facilitate dialog around positive character traits most exemplified by these American Heroes.