On February 9-11, 2015, Trade Show Radio co-hosts Lee Kantor and Stone Payton broadcast live from the TrainingPros booth at the Georgia World Congress Center for Training 2015.
Training 2015 Conference & Expo is produced by Training magazine, and Lakewood Media Group, LLC. For 38 years, the Training conference has given attendees the very best in skill-building content, covering all aspects of online and instructor-led training.
Training magazine is written for training, learning and performance professionals and has been the preeminent voice in the training industry for 50 years.
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On February 7, 2015, Trade Show Radio co-hosts Max Kantor and Ryan McPherson broadcast live at the Cobb Galleria Center for Kids Business Expo 2015.
The Kids Business Expo featured a combination of a trade show expo and educational sessions where companies providing business services and technology can reach young professionals. Attendees and their parents learned about business solutions through keynote speakers, an open forum for discussions and information about hands-on business opportunities in addition to the businesses showcased on the Expo floor.
Designed much like a professional trade show, the Kids Business Expo offered many opportunities for young people to learn as well as share their ideas with others. The “Young Entrepreneur Center” enabled youth to present their ideas to the public and potential buyers. The Expo also featured a “Product Presentation Area” where participants put their products and ideas on display to present business concepts.
Check out these great interviews…
The interviewing is usually done by one of our staff, the Business RadioX® Professional Certified Interviewers. Sometimes, our client wants to be the one to do the interview. We train them on how to do this, how to make it the most productive use of their time, and to help them get the most out of it. The interviewing can be done by the client, if they’re interested, but usually most of the time, it is done by one of our certified professional business interviewers.
I think some of the most interesting and productive interviews are when the relationship manager, business development professional, or whomever within our client base at least participates in the interview with their client or the person they’re wanting to deepen that relationship with. They will think of questions that are related to specific experiences that they’ve had together. That makes for a really rich interview as well, when they participate.
I don’t know. For a great many of them, there’s also equal value, I think, in having Certified Business RadioX® personnel ask questions because we have fresh eyes. It provides that platform for the interviewee to really explain in very simple, concrete terms the work they’re doing and help them get the word out about it.
We interview people that our client feels are the most difficult to reach and the most important for their business. Typically, their prospective clients, their existing clients, or thought leaders in the industry. They are usually the keynote speakers at the event, the panelists, the high-value targets.
Sometimes, depending on the event, the client may also invite just participants; people that are there for the conference, for ad-hoc interviews. It most certainly works best when you have a steady schedule of people whose interviews you know you want to capture over the course of the conference.
That’s right. A lot of times, these interviews are scheduled weeks in advance. The client’s salespeople schedule the interview with prospective interviewees several weeks, even a month ahead of time. As soon as they know they’re going to attend the conference, they could reach out to them and schedule their interview.
I think that goes to one of the many reasons that clients work with us and why they invest in this service. Beyond all the other advantages of doing Tradeshow Radio onsite, what a marvelous reason for business development folks to reach out and have a meaningful conversation with prospects, referrals, sources, people that are important to them. It’s simple to make that phone call and invite them to be interviewed at the expo.